Blog post

Ascend Summit 2024: Shaping the Future of Corporate Journeys


Ascend Summit 2024
Orbit Ascend Summit 2024

Orbit World Travel set on a mission to hold one of its first customer event since Covid, with the objective of crafting something truly valuable for customers – this is how the Ascend Summit was born. With a resounding success, the event which was held last week, brought together industry leaders, visionaries, and enthusiasts alike to delve into the realms of AI, machine learning, data security, airport technology and sustainable travel solutions. Here's a glimpse into what made the summit an unmissable event.


Embracing Technology for Progress

In today's fast-paced world, staying ahead means embracing cutting-edge technology. The Summit emphasized the critical role of integrating the latest innovations into corporate practices. From AI-driven solutions to data security measures, the discussions underscored the need for businesses to adapt and evolve continually.


Leading the way with Sustainability

Sustainability in business is only increasing in importance, it has become a critical part of business. The Ascend Summit went through environmental, social and governance (ESG) and how technology can support that, how businesses are making sustainable choices and went through Orbit’s sustainability journey and vision for the future.


Empowering Insights from Diverse Voices

Our esteemed speakers came from key players in the technology and sustainability space, each bringing their unique perspective to the table. Among them were:

  • Mark Leadbetter from House of Travel Group explored data security, robotics, automation and the future of AI in an Orbit Space
  • Phil Rasmussen from Kudos flew from Brisbane to speak about how Zeus (virtual personal assistant) can facilitate businesses with their ESGs
  • Piers Charters-Wood from Amadeus explored airport technology, biometrics and generative AI
  • Hayden Leith from Qrious spoke about the transformative power of AI and how we can use it to increase productivity
  • Dom Pringle from Microsoft showed us the capabilities of Microsoft Co Pilot and how it is transforming work
  • Darrin Grafton from Serko explored the future of technology in travel including a demo of Zena
  • Anna Marshall, the new Sustainability Advisor for Orbit shared with us the Orbit sustainability journey and where we are going in the future
  • The Sustainability Panelists included Kanika Jhunjhnuwala from Sudima, Walter Poulsen from Toitū and Phil Rasmussen from Kudos as moderated by Anna Marshal from Orbit, who answered questions about carbon reduction and sustainability initiatives in other areas of business


Leading by Example: Sustainability in Action

Orbit is committed to leading the way in sustainability, and this commitment was evident at the Ascend Summit. As part of our dedication to offsetting carbon emissions, we purchased carbon credits to as a gesture towards the future we want to create. It's not just talk; it's tangible action towards a greener future.


Inspiring Connections and Conversations

The Ascend Summit wasn't just about presentations - it was a platform for forging meaningful connections and sparking conversations that will shape the future of corporate travel. The Summit was an opportunity to be part of something transformative.


Thank You to Our Partners

We extend our heartfelt gratitude to our sponsors, Sudima and Air New Zealand, whose support made the Ascend Summit possible. Together, we're charting a course towards a more sustainable and technologically advanced future in the travel industry.


Looking Ahead

As we reflect on the success of the Ascend Summit 2024, we're already looking forward to the next chapter. Stay tuned for updates and announcements as we continue to push the boundaries of corporate travel management and sustainability.


Thank you to everyone who contributed to making the Ascend Summit a truly remarkable event, especially to our attendees for your continued support of Orbit World Travel. Together, we're ascending towards a brighter tomorrow.

Explore our photo gallery to see the highlights of the Summit.


If you’re thinking about holding a Meeting, Incentive, Conference or Event for your business either in New Zealand or further afield, get in touch with your local Orbit Groups & Events team. Orbit provide a full suite of event management services and solutions, delivered by an experienced and passionate team.